Cinematic blueprint on Social Media: A comparative analysis

This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were...

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Bibliographic Details
Main Authors: Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal, Almudena Barrientos-Báez, Marc Perelló-Sobrepere
Format: Article
Language:English
Published: Fotocinema 2021-01-01
Series:Fotocinema: Revista Científica de Cine y Fotografía
Subjects:
Online Access:https://revistas.uma.es/index.php/fotocinema/article/view/11738