THE REALITY OF TEHNOLOGY ACCEPTANCE AND SOCIAL MEDIA
Social media is currently an evolving “wave” in business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Among the sub disciplines of marketing that may utilize social media include promo...
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| Format: | Article |
| Language: | English |
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Technopress
2018-12-01
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| Series: | Journal of Public Administration, Finance and Law |
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| Online Access: | http://www.jopafl.com/uploads/issue14/THE_REALITY_OF_TEHNOLOGY_ACCEPTANCE_AND_SOCIAL_MEDIA.pdf |