Public Relations: Roles, Entry Requirements and Professionalism

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance...

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Bibliographic Details
Main Author: Kadek Dwi Cahaya Putra
Format: Article
Language:English
Published: Universitas Atma Jaya Yogyakarta 2013-12-01
Series:Jurnal Ilmu Komunikasi
Online Access:http://ojs.uajy.ac.id/index.php/jik/article/view/206