The Impact of Herding Tendency in Modular Networks on the Diffusion of Internet Investment Products

In this paper, we aim to study the impact of the shift in herding tendency on the diffusion of internet investment products in modular social networks. The epidemic spreading mechanism is applied and numerical analyses are conducted. The results suggest that the increase in herding tendency slows do...

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Bibliographic Details
Main Authors: Xiaokang Cheng, Narisa Zhao, Chenqi Li
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Symmetry
Subjects:
Online Access:https://www.mdpi.com/2073-8994/12/2/318