FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

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The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...

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Bibliographic Details
Main Authors: G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2016-12-01
Series:Вестник университета
Subjects:
image of the organization
social responsibility
social advertising
communication
project organization
state structures
Online Access:https://vestnik.guu.ru/jour/article/view/539
Description
Summary:The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the image of socially responsible company by means of social advertising. The article regards the role and the place of communication in building and maintaining the image of the organization.
ISSN:1816-4277
2686-8415

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