FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2016-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/539 |