Eksperimental evaluation of efficacy of the strategies for the persuasion resistance
The present research took an experimental approach to examining strategies of resistance to persuasion. We tested the effects of two strategies (counterarguing and source derogation) and their relation to channel through which a message is received (print, audio and video). The experiment is based o...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Drustvo Psihologa Srbije
2006-01-01
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| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2006/0048-57050602147Z.pdf |