DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST*
The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2016-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19629 |