DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST*

DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST*

The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an...

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Bibliographic Details
Main Author: I Gusti Bagus Rai Utama
Format: Article
Language:English
Published: Petra Christian University 2016-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Destination creation
destination identity
destination image
motivational push factor
senior tourism.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19629

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19629

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