Analisis komparatif online customer review dan survey customer review marketing mix

The purpose of this study is to compare between online customer review and customer review survey also to see the performance mapping of culinary tourism in Bandung using 4A marketing mix namely acceptability, affordability, accessibility and awareness with comparative and descriptive methods. This...

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Bibliographic Details
Main Authors: Hilmy Mu’nis, Rita Komaladewi
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2020-07-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/4476