Quality Dimensions, Value, Service Cost and Recommendation Behaviour: Evidence from the Nigerian Cellular Industry

Quality Dimensions, Value, Service Cost and Recommendation Behaviour: Evidence from the Nigerian Cellular Industry

The present study proposed and test a model that connects both affective and cognitive factors in cellular service to customers’ recommendation behavior. Results of the analysis of data collected through questionnaire from 293 respondents with cellular phones and active account in the Nigerian cellu...

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Bibliographic Details
Main Authors: Abolaji Joachim Abiodun, Kenneth Sola Adeyemi, Adewale Omotayo Osibanjo
Format: Article
Language:English
Published: Università degli Studi di Urbino Carlo Bo 2014-09-01
Series:International Journal of Economic Behavior
Subjects:
Quality dimension service cost
Recommendation behaviour
Hedonic value
Utilitarian value
Cellular phone
Service attribute
Online Access:http://ijeb.faa.ro/download/489_10%20-%2014-25%20-%20Abiodun.pdf

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