Quality Dimensions, Value, Service Cost and Recommendation Behaviour: Evidence from the Nigerian Cellular Industry
The present study proposed and test a model that connects both affective and cognitive factors in cellular service to customers’ recommendation behavior. Results of the analysis of data collected through questionnaire from 293 respondents with cellular phones and active account in the Nigerian cellu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Università degli Studi di Urbino Carlo Bo
2014-09-01
|
| Series: | International Journal of Economic Behavior |
| Subjects: | |
| Online Access: | http://ijeb.faa.ro/download/489_10%20-%2014-25%20-%20Abiodun.pdf |