CONSIDERATIONS REGARDING THE MOST IMPORTANT 50 ROMANIAN BRANDS

This paper has proposed an analysis of the most powerful Romanian brands, according to a study conducted byUnlock Market Research in September 2010. In this sense, we undertook a statistical processing of the data presented in the study, to analyze the distribution of the main areas of the most powe...

Full description

Bibliographic Details
Main Authors: Ciprian Nicolae POPA, Radiana Maria TAMBA BEREHOIU, Suzana-Maria TAMBA BEREHOIU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2013-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Subjects:
Online Access:http://managementjournal.usamv.ro/pdf/vol.XIII/Art45.pdf