Effects of Visual Food Texture on Taste Perception

Food color affects taste perception. However, the possible effects of the visual texture of a foodstuff on taste and flavor, without associated changes to color, are currently unknown. We conducted a series of experiments designed to investigate how the visual texture and appearance of food influenc...

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Bibliographic Details
Main Authors: Katsunori Okajima, Charles Spence
Format: Article
Language:English
Published: SAGE Publishing 2011-10-01
Series:i-Perception
Online Access:https://doi.org/10.1068/ic966