The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose o...

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Bibliographic Details
Main Authors: Shaheera Amin, Aaliya Manzoor, Fatima Farid
Format: Article
Language:English
Published: CSRC Publishing 2020-03-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1032