Targeted retail coupons influence category-level food purchases over 2-years
Abstract Background Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. Methods The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon us...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2018-11-01
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| Series: | International Journal of Behavioral Nutrition and Physical Activity |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s12966-018-0744-7 |