Targeted retail coupons influence category-level food purchases over 2-years

Targeted retail coupons influence category-level food purchases over 2-years

Abstract Background Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. Methods The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon us...

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Bibliographic Details
Main Authors: Xintong Guan, Stephen A. Atlas, Maya Vadiveloo
Format: Article
Language:English
Published: BMC 2018-11-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Subjects:
Retail purchase quality
Grocery purchases
Longitudinal
Incentives
Dietary pattern
Intervention
Online Access:http://link.springer.com/article/10.1186/s12966-018-0744-7

Internet

http://link.springer.com/article/10.1186/s12966-018-0744-7

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