Salient nutrition labels increase the integration of health attributes in food decision-making

Every day, people struggle to make healthy eating decisions. Nutrition labels have been used to help people properly balance the tradeoff between healthiness and taste, but research suggests that these labels vary in their effectiveness. Here, we investigated the cognitive mechanism underlying value...

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Bibliographic Details
Main Authors: Laura Enax, Ian Krajbich, Bernd Weber
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2016-09-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/16/16620/jdm16620.pdf