Preferences of men and women in the Czech Republic when shopping for food

Buying behavior of men and women shows considerable differences. The individual stages of purchase decision-making process lead to convergence or conversely deepening of these differences. The paper provides results of analysis of chosen aspects of consumer behavior of men and women in the Czech Rep...

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Bibliographic Details
Main Authors: Jana Turčínková, Jana Brychtová, Jiří Urbánek
Format: Article
Language:English
Published: Mendel University Press 2012-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/60/7/0425/