ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

Utilization of social media technology for business interests has been widely done both in large companies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media for MSMEs is very important to face the competition in this globalization era. This study empirically examines the...

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Bibliographic Details
Main Authors: Anissa Hakim Purwantini, Friztina Anisa
Format: Article
Language:Indonesian
Published: Universitas Islam Sultan Agung Semarang 2018-09-01
Series:Jurnal Ekonomi dan Bisnis
Subjects:
social media
SMEs
organization perspective
TOE
RBV
Online Access:http://jurnal.unissula.ac.id/index.php/ekobis/article/view/3359

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