ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI
Utilization of social media technology for business interests has been widely done both in large companies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media for MSMEs is very important to face the competition in this globalization era. This study empirically examines the...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Sultan Agung Semarang
2018-09-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.unissula.ac.id/index.php/ekobis/article/view/3359 |