CONSUMER PURCHASING BEHAVIOR OF HALAL COSMETICS: A STUDY ON GENERATIONS X AND Y

The halal economic industry is currently developing not only in Indonesia, but also on the global level. The global economic sector is not only limited to the sharia financial sector and halal food, but also halal cosmetics. The increasing number of Muslim population in the world has caused the incr...

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Bibliographic Details
Main Author: Elfira Maya Adiba
Format: Article
Language:English
Published: Bank Indonesia 2019-05-01
Series:Journal of Islamic Monetary Economics and Finance
Subjects:
Online Access:http://jimf-bi.org/index.php/JIMF/article/view/1052