Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media...

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Bibliographic Details
Main Authors: Ying Xu, Yixuan Wang, Asif Khan, Ranlin Zhao
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-09-01
Series:Frontiers in Psychology
Subjects:
senior market
flow experience
antecedents of flow
technology acceptance model
social media purchase intention
PLS SEM
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.732104/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.732104/full

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