Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe
There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-11-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/11/22/6466 |