SUSTAINABILITY APPLIED TO RETAIL SERVICES: AN EMPIRICAL STUDY IN A SHOPPING CENTER OF SÃO PAULO

With this research is pretended to comprehend how sustainable practices are in a retail service environment, and for that, the research was performed on a shopping mall in São Paulo. There, the following research problem was developed: What are the sustainable impacts applied to a shopping mall’s re...

Full description

Bibliographic Details
Main Authors: Marcos Antonio Franklin, Soraia Pinheiro Ribeiro, Carolina Zi Wen Gu, Giovani Palmejan Leardini, Bruno de Souza Campos, Giovana de Paschoa Gimenez, Sidnei Augusto Mascarenhas
Format: Article
Language:Portuguese
Published: Faculdades Metropolitanas Unidas 2018-01-01
Series:Revista Metropolitana de Sustentabilidade
Subjects:
Online Access:http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/1354