De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?

Labelling, label and label evolution in cultural and touristic domains offer many laboratories to seize the speeches and the singular practices of sustainable development on territories. They impulse practices which spread until becoming standard, certification or brand. Label distinguishes and qual...

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Bibliographic Details
Main Authors: Valia Filloz, Valérie Colomb
Format: Article
Language:fra
Published: Réseau Développement Durable et Territoires Fragiles 2011-05-01
Series:Développement Durable et Territoires
Subjects:
Online Access:http://journals.openedition.org/developpementdurable/8998