QUANTITATIVE ANALYSIS OF THE IMPACTS OF THE PROCESS OF ACCULTURATION ON MERGER OF THE COMPANIES Y AND Z
This study has the purpose of examine the effects of the cultural integration process between the merger of companies Y and Z, based on a quantitative analysis. The data collection instrument used in the research consisted of a questionnaire based on the conceptual research model developed by Liao a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal do Ceará
2015-01-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32229 |