Folkmarketing aplicado ao B2B: Uma estratégia de relacionamento
This paper encompass the concepts and definitions of the B2B (business-to-business) segment and its relationship with folkmarketing as a relationship and approach strategy with the customer. In order to understand the possible convergences between the segment and the strategy, were used a bibliograp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Ponta Grossa
2017-12-01
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| Series: | Revista Internacional de Folkcomunicação |
| Subjects: | |
| Online Access: | https://revistas.uepg.br/index.php/folkcom/article/view/2283/1558 |