Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
Purpose: With regard to the fact that people usually try to avoid repetitive and boring advertisements, creativity as the heart of advertising effectiveness has a significant role in drawing their attention. On this basis, the present study attempts to evaluate the influence of creative advertising...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2017-07-01
|
| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/986 |