The Impact of Product Price Changes on the Turnover of Small and Medium Enterprises in Nigeria

Pricing decision has been a crucial decision made by all business enterprises at all levels and has posed a great challenge for Small and Medium Enterprises in Nigeria. This research work treats the impact of change in price on the sales turnover of organizations, a study of SMEs in Nigeria. The met...

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Bibliographic Details
Main Author: Imoleayo Foyeke Obigbemi
Format: Article
Language:English
Published: EduSoft Publishing Bacau 2010-05-01
Series:Brand Research in Accounting, Negociation and Distribution
Online Access:https://www.edusoft.ro/brain/index.php/brand/article/view/81