Accounting for the social: Investigating commensuration and Big Data practices at Facebook
This study explores Big Data practices at Facebook through an investigation of the role of commensuration or ‘the transformation of different qualities into a common metric’ in the structuration of analysis and interaction with a major online social media platform. It proposes a conceptual framework...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2016-02-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/2053951716631365 |