The Rate of Adoption of Strategic Marketing Planning (SMP) by the Libyan Commercial Banks (LCBs). An Exploratory Study
The purpose of this paper is to explore the foundations of SMP process in the LCBs being adopted in 2007. An interpretive approach was chosen to address the research questions posed. In order to address the research objectives the survey strategy has chosen to answer the research questions. The tria...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2016-01-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | https://www.athensjournals.gr/business/2016-2-1-6-Abusafrita.pdf |