Research of the gastronomic brand of tourist destination

Research of the gastronomic brand of tourist destination

Throughout the world, competition among tourist destinations is growing, which are actively using innovative promotion technologies. The formation of a competitive gastronomic brand is an effective strategy in the struggle for international markets, ensuring a stable tourist flow and economic develo...

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Bibliographic Details
Main Authors: Dmytro Kharenko, Oksana Dyshkantiuk, Svitlana Salamatina, Liliia Kovalenko
Format: Article
Language:English
Published: PC Technology Center 2018-01-01
Series:Tehnologìčnij Audit ta Rezervi Virobnictva
Subjects:
gastronomic brand
gastronomic tourism
formation of destination brand
tourism destination
gastronomic guidebooks
Online Access:http://journals.uran.ua/tarp/article/view/135484

Internet

http://journals.uran.ua/tarp/article/view/135484

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