Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan
Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media,...
Main Author: | Akaileh Mustafa |
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Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2020-05-01
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Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1091 |
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