Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media,...

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Bibliographic Details
Main Author: Akaileh Mustafa
Format: Article
Language:English
Published: CSRC Publishing 2020-05-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1091