ENTERPRISE ENVIRONMENT ANALYSIS – METHODS IN USE AND DEVELOPMENT TRENDS

The purpose of the article is to describe the methods of analysis of enterprise environment and to determine future trends in analysis development. The environment analysis is presented in detail along with the major analytical methods in use. The focus is on the macro environment (economic, politic...

Full description

Bibliographic Details
Main Authors: Łukasz SZYDEŁKO, Jolanta RUBIK
Format: Article
Language:English
Published: Publishing House of Rzeszow University of Technology 2016-12-01
Series:Modern Management Review
Subjects:
Online Access:http://doi.prz.edu.pl/pl/pdf/zim/269