Connecting the Micro to the Macro: An Exploration of Micro-Behaviors of Individuals Who Drive CSR Initiatives at the Macro-Level

Grounded on a case study on the formation of an inter-corporate CSR initiative in which four corporations from Chennai, India collaborate, this paper explores the micro-behaviors that individual actors engage in to create CSR solutions later adopted at the macro-organizational level. Based on the fi...

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Bibliographic Details
Main Authors: Latha Poonamallee, Simy Joy
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-12-01
Series:Frontiers in Psychology
Subjects:
CSR
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.02417/full