On research in Public Relations

On research in Public Relations

The investigation constitutes one of the forms to improve the public relations continuously (RRPP). For that reason, this article bets to retake the investigation processes to consolidate the discipline, and explains the types of investigation at great length (basic, introspective and applied) that...

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Bibliographic Details
Main Author: Dr. Sarelly Martínez Mendoza
Format: Article
Language:English
Published: Universidad de La Laguna 2007-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Public relations
research
research approaches
quantitative research
qualitative research
communication research
audis of public relations
focus group
public relations practitioner
journalism
public relations.
Online Access:http://www.ull.es/publicaciones/latina/200708Martinez_S.htm

Internet

http://www.ull.es/publicaciones/latina/200708Martinez_S.htm

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