Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase
Research background: Currently the degradation of the environment which consumers contribute to is an important problem. Purchase behavior plays a key role as it is associated with the choice of products by consumers who are increasingly taking into account environmentally-friendly criteria. The eff...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2020-0059 |