Integration of strategic wellness and sustainable marketing to achieve competitive advantage in the Tourism Industry: An empirical study in a sample of Iraqi tourism agencies.
This paper sought to investigate the association between Iraqi tourism clients ' strategic well-being and sustainable marketing in Iraqi tourism organizations, and how clients ' strategic well-being can enhance the tourism agencies ' sustainable marketing policy. This assessment revol...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_vol_8_5__2019_iraq.pdf |