Predicting Customers Churn in a Relational Database
This paper explores how two main classical classification models work and generate predictions through a commercial solution of relational database management system (Microsoft SQL Server 2012). The aim of the paper is to accurately predict churn among a set of customers defined by various discrete...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inforec Association
2014-01-01
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| Series: | Informatică economică |
| Subjects: | |
| Online Access: | http://revistaie.ase.ro/content/71/01%20-%20Cimpoeru,%20Andreescu.pdf |