Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis

Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis

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Positioning analysis provides a better understanding of the position based on the perception of passenger flights to service these attributes attached to each airline. This study aims to perform positioning of thedomestic airline services based attributes, which characterize the air line based on th...

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Bibliographic Details
Main Authors: Reni Heviandri Riandarini, Ujang Sumarwan, Kirbrandoko, Lilik Noor
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2015-04-01
Series:International Research Journal of Business Studies
Subjects:
Positioning
Correspondence Analysis
Full Service Airline (FSA)
Low Fare Airline (LFA)
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/1137

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http://www.irjbs.com/index.php/jurnalirjbs/article/view/1137

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