Effective Social Media Engagement for Nonprofits: What Matters?
<p>We employ public management relationship theory to examine how nonprofits can effectively engage social media stakeholders in two-way communication. Though many nonprofit organizations have a social media presence, there is variance in how well organizations use social media to engage stake...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Midwest Public Affairs Conference
2015-03-01
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| Series: | Journal of Public and Nonprofit Affairs |
| Subjects: | |
| Online Access: | http://www.jpna.org/index.php/jpna/article/view/29 |