The Marketing Values in News Production

The main purpose of this study is to test the proposed marketing model in news production by applying it to the contentofanon-Western news organization as well as to explore the degree to which this proposed model predicts the type of media content patterns. Content analysis was used on the English...

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Bibliographic Details
Main Author: Khalaf Tahat
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2018-12-01
Series:Romanian Journal of Communications and Public Relations
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/266