Can Companies Survive a Multi-Brand Crisis? Research on Consumer Scapegoating
Compared with single-brand crises, multi-brand crises have broader and deeper influence. However, there is only a limited amount of research regarding this field, especially for the phenomenon of consumer scapegoating. This research aims to further explore the consumer scapegoating effect and its ps...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-05-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/10/3990 |