Determining factors influencing cloud services adoption in India
This study identifies the factors influencing cloud services adoption in India using Unified Theory of Acceptance and Use of Technology (UTAUT) model. Role of perceived risk as a moderator in adoption of cloud services, too, has been examined along with other moderators such as gender, age, experien...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2018-11-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | http://aseestant.ceon.rs/index.php/sjm/article/view/13207/pdf |