Audience reaction movie trailers and the Paranormal Activity franchise

This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to t...

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Bibliographic Details
Main Author: Alexander Swanson
Format: Article
Language:English
Published: Organization for Transformative Works 2015-03-01
Series:Transformative Works and Cultures
Subjects:
Online Access:http://journal.transformativeworks.org/index.php/twc/article/view/611/501