C to C Interaction Management
Two dealers of Harley-Davidson Japan who are remarkably different in terms of sales performance were selected and analyzed for a case study. It was found that these dealers were very different in their management of customer-to-customer (C2C) interactions. The high-performing dealer put into practic...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2017-02-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/16/2/16_0170114a/_pdf/-char/en |