EVALUATION OF THE PROCESS OF PRICING WITH THE USE OF THE SELECTION OF THE PRICING STRATEGY OF THE FIRM AND DISCOUNTS

In the article the authors consider the pricing process at different firms, where price strategies and discounts are used to attract potential buyers and maximize profits. The authors evaluate the most common types of pricing strategies and discounts, trying them on the analyzed companies. As a meth...

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Bibliographic Details
Main Authors: E. Y. Chernyavskaya, P. A. Pluzhnikova, A. A. Tatarenko
Format: Article
Language:Russian
Published: Southern Institute of Management 2017-09-01
Series:Научный вестник Южного института менеджмента
Subjects:
Online Access:https://www.uimjournal.com/jour/article/view/208