Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive tex...

Full description

Bibliographic Details
Main Authors: Julia Offermann-van Heek, Philipp Brauner, Martina Ziefle
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Sensors
Subjects:
smart interactive textile products
technology acceptance
consumer preferences
conjoint analysis
user segments
smart chair
smart jacket
Online Access:http://www.mdpi.com/1424-8220/18/9/3152

Internet

http://www.mdpi.com/1424-8220/18/9/3152

Similar Items